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By Peter John Chen

Info and communications applied sciences are more and more vital within the Australian political panorama. From the adoption of recent varieties of electoral campaigning to using networking expertise to organise social activities, media expertise has the capability to seriously change the best way politics is performed and skilled during this nation. the 1st complete quantity at the effect of electronic media on Australian politics, this e-book examines the way in which those applied sciences form political conversation, modify key private and non-private associations, and function the hot area during which discursive and expressive political existence is played. using a number theoretical views, empirical information, and case examples, the publication offers insights on political behaviour of Australia’s elites, in addition to the more and more vital politics of mirco-activism and social media. full of life and fast paced, the ebook attracts jointly quite a lot of Australian and overseas scholarship at the interface among communications expertise and politics. Crossing numerous genres, the e-book will discover a broad viewers among students of either politics and conversation, between public family members pros, and with contributors of the media themselves.** [C:\Users\Microsoft\Documents\Calibre Library]

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G. 17 In Figure 6 we can see the majority of candidates represented online, and this level of adoption has been increasing slowly. The majority of online representation, however, comes through the use of email and campaign mini-sites. Mini-sites, small websites which are generally part of the party website and located at a subdomain (normally in the format http://electorate. au) tend to be provided (and commonly ‘populated’18) as a template by the candidates’ party. Only a minority of candidates in Australia establish a personal campaign website and, given the comparative importance of party list tickets over direct campaigning, senators are less likely to employ campaign sites (Chen, 2005a).

In addition, while votes may be the ultimate measure of electoral success for some, the position of digital media in the wider media ecosystem and the impact of this on the way political information is communicated can be seen as a more significant, but even harder 1 Indeed, the relative importance is one of those areas of political dialogue in Australia that Deborah Stone (1998: 137–38) would argue remains deliberately ambiguous because of the freedom of action it affords political elites. Political leaders are wont to talk about mandates when they have them, making decisions irrespective of election agendas when the need arises, and few are ever keen to discuss the dramaturgy of elections when in office (for rare examples of this, see Tanner (2011) and Latham (2005)).

In addition, while votes may be the ultimate measure of electoral success for some, the position of digital media in the wider media ecosystem and the impact of this on the way political information is communicated can be seen as a more significant, but even harder 1 Indeed, the relative importance is one of those areas of political dialogue in Australia that Deborah Stone (1998: 137–38) would argue remains deliberately ambiguous because of the freedom of action it affords political elites. Political leaders are wont to talk about mandates when they have them, making decisions irrespective of election agendas when the need arises, and few are ever keen to discuss the dramaturgy of elections when in office (for rare examples of this, see Tanner (2011) and Latham (2005)).

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