Download DigiMarketing : the essential guide to new media & digital by Kent Wertime PDF

By Kent Wertime

A primer on new media and affiliate marketing online from advertisements giants, 'DigiMarketing' is a common-sense advent to the subjects of electronic media, internet affiliate marketing, and advertisements, all written in an easy, jargon-free style.

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Sample text

These present both opportunities and challenges. Unsuspecting companies can quickly find themselves buried in mounds of data. And unless they prioritize that data, most of it will be under-utilized. Because data is both critical and available in unprecedented quantities today, you will need a clear plan to turn that data into information that you can use. This plan will need to address a variety of issues, including the methods by which the data will be captured, and how it will be analyzed. DigiMarketing Tenet 10: Data will be recognized as the lifeblood of marketing.

Companies will need to innovate in their content creation, in particular to shift from hard-selling to creating branded material that entertains and informs audiences. com) with BMW cars embedded throughout each video. Other marketers are experimenting with advertising in webisodes and mobisodes – short episodes of television shows that are specially created for viewing on (respectively) a computer screen or a mobile phone. This freedom from formats should be seen as a boon to inventive marketers who aren’t afraid to take advantage of a vastly different creative canvas for building their brands.

DigiMarketing: The New Imperative 43 This democratization of information means that consumers’ opinions are no longer shaped by a limited number of traditional news and media outlets. Diverse groups of people, scattered across the globe, easily communicate and share opinions on topics of mutual interest. Their opinions move quickly through social networking and viral pass-on. We noted these already as citizen media. Consequently, the image management process has to change dramatically, with marketers’ loss of control again a major theme.

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