By Magedah Shabo
Open your eyes to the ways in which the media attempts to steer you with the main entire advent to propaganda to be had, Techniques of Propaganda and Persuasion. half I examines 11 of the preferred thoughts, together with Card Stacking, fake Dilemmas, and the ability of the Bandwagon. half II explores the makes use of, either optimistic and unfavourable, of propaganda and teaches the reader easy methods to rationally research propagandists' arguments. With over a hundred illustrations and examples, this richly illustrated booklet will train you to acknowledge propaganda on this planet round you. every one hugely informative bankruptcy contains end-of-unit dialogue questions that would spark conversations in any lecture room. this can be a school room variation for college kids. instructor variations can be found from the writer, yet are bought in basic terms to high schools and lecturers.
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Open your eyes to the ways in which the media attempts to persuade you with the main entire creation to propaganda on hand, innovations of Propaganda and Persuasion. half I examines 11 of the preferred recommendations, together with Card Stacking, fake Dilemmas, and the ability of the Bandwagon. half II explores the makes use of, either confident and destructive, of propaganda and teaches the reader tips to rationally learn propagandists' arguments.
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Extra resources for Techniques of Propaganda and Persuasion
So far, we have discussed the American flag and the swastika. However, there are many different kinds of symbols. For example, a symbol often seen in advertising is the white lab coat, commonly associated with knowledge and science. Advertisers or public relations directors who are trying to gain your trust may have their spokesperson wear a white lab coat. The spokesperson need not be a scientist, but the positive associations we have with science will likely transfer and bolster our opinion of the product.
You can subscribe to Politics Magazine, or you can stay uninformed. ” Either you conserve gasoline, or you’re helping Hitler. Either you purchase a security system, or you do not love your family. Either you use a specific brand of detergent, or you wear filthy clothes. Either you agree with us, or you are a fool—or maybe even a villain. In the real world, of course, most issues are not so simple. There is a spectrum of gray between black and white, and part of being a rational person is learning to make difficult decisions in a world of infinite possibilities.
In the sciences, the bandwagon technique is often used as a way to gain mainstream acceptance of a given theory. Since the general public may struggle to understand the science behind complex issues, groups of scientists may instead use the bandwagon technique, combined with an appeal to authority, to gain popular acceptance of their ideas. Most scientists believe global warming is a result of human activity. Experts agree that obesity contributes to the development of cancer. In such cases, it often makes sense to consider the majority opinion, but only if you have reason to believe that it is founded in logic.