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By Deborah Lynn Guber

Since the 1st Earth Day in 1970, environmentalism has develop into woven into the cloth of yankee lifestyles. trouble for environmental caliber has inspired how we expect, paintings, and recreate; what we purchase; and the way we govern. yet renowned consensus at the setting is extra complex than it sounds as if. the true query is not any longer no matter if americans aspect with environmentalism, however the intensity in their dedication. This e-book argues that realizing public opinion, the grassroots of the "green" revolution, is vital to maintaining real environmental development. The long term good fortune of the environmental circulate should be measured not just via its legislative achievements, yet by means of its skill to cajole typical voters to again up their phrases with motion and to extra modify their vote casting styles, procuring behavior, and lifestyles.

The Grassroots of a eco-friendly Revolution makes use of polling facts from a large choice of assets to discover the myths, inconsistencies, and tensions that represent public considering on environmental matters. The publication defines and describes key features of public opinion, together with path, power, balance, distribution, and consistency, and exhibits how these traits impression habit. The booklet makes use of that physique of facts to weigh the importance of environmental hindrance in U.S. politics and coverage and to supply pragmatic recommendation for selection makers of their efforts to inspire american citizens to behave in an environmentally liable way.

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The grassroots of a green revolution: polling America on the environment

Because the first Earth Day in 1970, environmentalism has develop into woven into the cloth of yankee existence. hindrance for environmental caliber has encouraged how we predict, paintings, and recreate; what we purchase; and the way we govern. yet renowned consensus at the setting is extra advanced than it seems that. the true query isn't any longer no matter if americans facet with environmentalism, however the intensity in their dedication.

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The President is an environmentalist, Republicans and Democrats are environmentalists. ’’8 In this sense, to begin an analysis of public attitudes on the environment with an extended discussion of a single characteristic—the ‘‘direction’’ of opinion—might seem needless and simplistic, even a bit wasteful of time and effort. At least this much is apparent: Americans are worried about the health of the natural environment and want to see something done to protect it. ’’9 In reality, however, survey research on the environment is rarely indisputable, even on deceptively simple questions.

First, results indicate only what individuals and their family members have done ‘‘in the past year,’’ not what activities they regularly participate in. In this sense, high frequencies that accumulate behavior over an extended period of time are not unexpected. Moreover, even if participation is overreported by eager respondents, the relative rank of activities (similar to that of environmental concern and issue salience) remains less affected. And it is, in fact, that rank that leads to the most compelling and transparent conclusion of all.

In 1997, with world leaders about to meet in Kyoto, Japan, for final negotiations on an accord to reduce emissions of greenhouse gases, the Pew Research Center for the People and the Press sponsored a poll to determine where American thinking on the topic stood. ’’1 Even more significant was evidence that respondents were willing to accept higher gasoline prices as well—from five to twenty-five cents higher per gallon—in return for steps taken to counter the threat. ’’2 Support for increasing gasoline prices notwithstanding, high levels of public support for environmental protection should come as no surprise.

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